Synergy means the cooperation of two or more part of a company/organisation to produce a better effect as one rather than two separate effects. For example; there is a synergy between the James bond films and Shirley Bassey. Shirley Bassey sings some of the soundtrack music for the James bond film, so the two industries are film and music. It is the strategy of synchronizing and actively forging connections between directly related areas of media.
Symbiosis means working together as a cross promotion between one or more industry to achieve an objective or goal that couldn't be achieved independently. An example of this within Rockstar is the release of merchandises of their games; Mug and T-shirts with the Rockstar logo on, and even mugs, action figures, t-shirts, caps etc with GTA logos on which is their most popular game.
Lately Mountain Dew has paired up with Halo which is an example of symbiosis. They have a similar audiencem, as most people that play Halo are hardcore gamers who spend a lot of hours playing so they will be the type of people who drink energy drinks to keep them awake and alert. The Mountain Dew sales will increase as people who are fans of Halo will buy it.
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