SkyLanders Giants

Skylanders: Giants is a video games released this year, it is a sequel to Skylanders: Spyro's Adventure released in 2011. The title gives away the change in the game, which is that the characters are now 'Giants' and there is also new gameplay mechanics.
The games was released October 19^th in Europe, and in many other countries around the same time. By releasing it in many countries around the world increases its popularity and must also mean that Spyro was a success in many countries too.
The main target audience is those in the younger generation, this audeience is one of the biggest selling target audience which might help the games increase their profits. The games is unique in many ways, as it is the only games were you have to by characters seperately as you get further through the games and also because it has made links between the physical toy and figures and the in game characters and stories.
The characters bought play a part of the video games; the players choses the character they want and then place it on 'The Portal of Power' and then watch the figure come to life on the screen. Players resume their roles as a portal master and control the team of Skylanders (Giants, mythical and powerul heroes). Players navigate perilous lands, collecting treasures and soving interesting puzzles along the way and battle powerful enemies.
The Skylanders: Giants starter pack/booster pack inclding the game and a giant figure costs £36.99 on the Wii, £39.99 on the Xbox 360 and £39.99 on the PlayStation. It costs £52.47 to buy the starter packs, 3 characters and the games from amazon which many people think is a good price. To buy extra figures is costs £17. Although many adults do not agree that there should be a need to pay more to continue the game once you have already paid for it, children become addicted to the game and make sure they get the figures they need, which proves to make a profit for the company.